MAGIC’S  SPONSORSHIP

Station Promotion Feature     

Magic FM (Easy 87.8) represents a resurgence in a style of music with a mellow, hip flavor. The radio airwaves have long been saturated with Top 40, hard rock, oldies and country, yet have all too often ignored the tastes of a great segment of the listening public-older adults.     

These disenfranchised listeners grew up with the music of the past five decades, and they developed their tastes before the advent of television. They have a stronger connection to radio than any other market segment, and are loyal listeners to the music of their lives-the music that defined all the styles that followed.

  Client Benefits

The current renaissance of timeless classics and jazz standards among young artists makes it possible to attract a wide range of listeners, and again create a large and loyal force of sophisticated and upscale adults that advertisers find a very attractive buy.

Perth ’s only true Adult Standards radio station. People listen to us because the music is important to them, it brings back great memories.

Our core artists: Michael Buble, Norah Jones, Rod Stewart, Linda Ronstadt, Harry Connick, Jr., Nat and Natalie Cole, The Manhattan Transfer, Diana Ross, Diana Krall, and, of course, those first-name-only artists, like Frank, Barbra, Tony, Ella, Sammy, and Liza.

Some businesses look at their long term investment with Magic FM as a way of keeping a high profile/awareness in the area, simply because the advertising rate is so cost-effective with 30 second ads starting an unbelievable prices.

If you would like to know more, feel free to call me anytime on 9484 0878, fax on 9375 3878 or email petebrown@magicfm.com.au and discover how you can be part of it.